Formulated with clinically tested NaturePep® Amaranth, this formula instantly reduces hair friction after just one use while boosting volume and shine; with 10 consecutive uses, it works to strengthen and thicken hair strands from the core.1
Specially infused with revitalizing Rosemary Extract and paired with Biotin—known for its hair-strengthening properties—this blend works together to create the appearance of healthy, lustrous hair.
Designed specifically for fine, flat, and fragile hair, it thoroughly cleanses while imparting volume, featuring a lightweight texture that won’t weigh hair down.
Why You’ll Love It:
At the heart of the formula lies NaturePep® Amaranth—a naturally derived peptide that instantly boosts hair volume and shine; after 10 consecutive uses, it further strengthens and thickens hair strands from deep within the core.1
Rich in Rosemary and Biotin, it helps create the appearance of stronger, healthier-looking hair.
How to Use:
Thoroughly wet your hair, apply a generous amount of shampoo, and massage into your scalp to create a rich, fine lather.
Focus your massage on the scalp areas at the crown, sides, and back of your head.
Continue massaging for approximately 2 minutes to thoroughly remove scalp impurities and product buildup.
Finally, rinse thoroughly with warm water. Follow with Kitsch Rosemary & Biotin Volumizing Conditioner (sold separately).
Pro Tip: If you love this formula, try our travel-friendly, TSA-compliant Kitsch Rosemary & Biotin Volumizing Shampoo Bar—it’s the perfect companion for your travel bag or gym kit!




























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